Welcome to Electrolux Pakistan
Starting out with a single vacuum cleaner, after 80 years of innovations and acquisitions, the Electrolux Group today is a global leader in home appliances and appliances for professional use.Electrolux is a world leading international appliance company. They are a part in the daily life of hundreds of millions of families around the world.
Each year, some 40 million consumers in more than 150 countries choose Electrolux products. That translates to two Electrolux products bought every second, every day of the year. Today, Electrolux has a large products mix of electronics products that enjoy strong position in International market.
The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.
“THINKING OF YOU” expresses the Electrolux offering: always put the users first and foremost, and to maintain continuous focus on the consumer, whether it’s a question of product development, design, production, marketing, logistics or service.
ELECTROLUX PAKISTAN
New Allied Electronics Industries (Pvt) Ltd is proud to be associated with Electrolux as their Exclusive distributor in Pakistan. At present New Allied offer Electrolux Air Conditioners, Microwaves, Washing Machine, water Kettle, Toaster and Vacuum in Pakistan Market. These products are trusted by consumers who look for innovation, design and durability at affordable price levels.Latest Products
Air Conditioner
http://www.electroluxappliances.com.pk/image/cache/EQB-Pannel-250x250.jpg• Color: white
• Styish Infrared Remote Control
• Electronic Control: Temperature Digital Display
• Air Filtration Integrated System: Dust filter, Double Anti Odour Filter
• Timer Function (24 Hour)
• 3 fan speeds: High, Medium, Low, Auto-Turbo
• Auto Restart
• Anti corrosion Cabinet
• Fully Tropicalized (Climate Class T3)
Microwave Oven
http://www.electroluxappliances.com.pk/image/cache/NA-36BIBG-250x250.jpg• Black Colour
• Electronic
• Cooking modes: Microwave, Grill
• Combi Grill plus Microwave
• Automatic programs: Auto Defrost, Auto Cooking
• Quartz Grill
• Cavity size gross 36 litres
• Microwave output power: 900 Watt
• Grill output: 1300 Watt
• Digital Display
• Cavity material: enamelled steel
• Glass turnable plate 31,5 cm diameter
Vacuum Cleaner
http://www.electroluxappliances.com.pk/image/cache/ZB2813-250x250.jpgBattery and portable cleaner
• Charging LED
• Running time: 20 min.
• Dust compartment volume: 0,5 l
• 10 batteries NiMH
• Stick net weight: 3.9 kg.
• Quick filter clean system.
• Efficient and easy to keep clean.
• Cyclonic suction
• Maintains high suction power.
• Tools in charging stand
• Increases areas for use.
• Easy-to-steer nozzle makes
• Its easy to steer around furniture.
• Extra low noise level
• With reduced vibrations and diffuser.
• Easy-to-empty dust cup.
• Just remove and tip out the dust.
• Super clean. Empty the dust cup
• With main vacuum cleaner.
• Removable brush.
ELECTROLUX DESIGN LAB
ARE YOU THE SOCIAL MEDIA CORRESPONDENT ELECTROLUX DESIGN LAB IS SEARCHING FOR?
Published 2012-06-23 in Electrolux Design Lab 2012Electrolux Design Lab in collaboration with Design42Day is searching for a social media correspondent that will attend and report from the final event in Milan this autumn.
Responsibilities:
A member of the Electrolux Design Lab team will act as a mentor and coach for the correspondent throughout the final event.- Engage Electrolux Design Lab social media platforms as Facebook, Blog, Twitter, YouTube, Pinterest and other social networks.
- Coordinate social media final event activities. Duties include online advocacy, interviewing, writing content, posting promotional content and maintaining content calendars.
- Maintain a consistent presence, creativity and a friendly environment across all communication channels, engaging fans directly via social media channels, the event, direct email, and within Electrolux Design Lab conversations
- Help develop a strategy and communication schedule before, during and after the final event
Skills that we are looking for:
- In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, YouTube, Twitter, Flickr, etc.)- Exceptional interpersonal and communication skills, both written and verbal.
- Highly self-motivated and proactive with ability to work both with minimal supervision and as part of a team environment.
- The ability to keep a level head and maintain grace under pressure.
- Knowledge of and passion for social media.
- Should have a strong work ethic and a positive attitude, and be comfortable working in a fast-paced environment.
A jury composed of the Electrolux Design Lab team and a representative from Design42day will select one person that will be the correspondent for the final event. The correspondent will get all expenses during the final event paid. The trip includes travel and hotel stay in Milan.
If this sounds like something you would like to be a part of, the next step is yours. Send us your application to designlab@electrolux.se no later than 6th July and tell us about your experiences from social media and your ability to create engagement within digital and social media channels.
Check Electrolux Design Lab out at:
“I look for inspiration for design away from design”
INTERVIEW WITH INDUSTRIAL DESIGNER RICKARD HEDERSTIERNA, WINNER OF ELECTROLUX DESIGN LAB 2009In 2009, Rickard Hederstierna swept the jury away with his visionary concept “Cocoon”, a sustainable response to the world’s growing population and its desire to consume meat and fish. Similar to heating popcorn in a microwave, Cocoon prepares genetically engineered and prepackaged meat and fish dishes. This process uses science to create food, lifting a burden on the planet by reducing the need for further intensive farming and fishing. Three years later Rickard has gone from his initial internship to being a part of the design team at Electrolux head quarters in Stockholm. We met with Rickard for a talk to see what advice and useful reflections he has to offer this year’s Design Lab participants.
Tell us about the process before the deadline and how it affected your life?
It was at the end of my five years of industrial design studies. I knew the choices I made would influence my future so this was something that I really wanted to do. I had seen the film with Henrik Otto where he introduced the brief and talked about the theme for the competition. It inspired me and I was attracted by a company culture that would create this kind of initiative. So I took a rather boring day job to support myself and then spent evenings and nights working on my concept for Design Lab. I put all my eggs in one basket, so to speak. These were hard times for young designers looking to get hired. It was challenging, but I focused on the positive long-term goal.
What were your thoughts around the actual material that you presented to explain your concept? Did you have a clear idea of what was expected?
Not really, for example I first prepared 100 pages… and then I reduced them to 10. I chose to make a very visual presentation with a lot of images but not too much text. I put a lot of energy into making the presentation material visually appealing and interesting.
Can you describe the thought process behind your concept? How did you come up your the idea?
It is important to me when working with technology and the future, to keep your focus on relevance and needs – rather than just falling in love with the technological possibilities. So that’s how I started. I analyzed the scenario and circumstances of the future consumers, defining given aspects and new needs. From there I could map out a problem and then create a solution for that. I believe this is key to the innovation process, we always need to keep asking ourselves: is this relevant, does it cater to an actual need?
At the finals, you had to present your concept in front of the jury and answer their questions. Were you nervous?
A little bit nervous, yes, of course, because it was an important moment. But I had practiced a lot before, at home in front of the mirror as well as recording and listening to myself presenting. We also got to rehearse with a coach before the final presentation. The experience of having to do the live presentation was very useful and relevant because you have to do this often as a designer. You need to be good at presenting your ideas in a persuasive way. This first experience prepared me for all the lectures, interviews etc. that have followed.
How did it feel to see your idea made into a real prototype?
Actually, I had not realized that this was going to happen initially so this was an amazing surprise. And then I got rather obsessed with the details, what exact color it would be etc. I wanted it to be perfect. It was extremely cool to have real pros build my product.
And what about the time after you won and came to the design centre at Electrolux?
It was great because I was quickly integrated in the teams that worked on very cool big projects. Everyone was very understanding towards me and the role of an intern provided me with some time to grow into my responsibilities.
One last more general question. Where do you look for inspiration?
I follow several design blogs and architecture also really inspires me. Generally, I look for inspiration for design from other sources than product design like architecture, nature, paintings, sculptures etc.
RICKARD HEDERSTIERNA
Age: 29
Title: Industrial designer at Dishcare, Major Appliances, Electrolux Design Group
Design Lab Experience: Global winner of the competition with ‘Cocoon’ in 2009
Rickard’s advice to Design Lab participants
1) Join the competition! It is a great experience that will teach you so much and give you the opportunity to meet very talented and experienced people. If you win it is a great way to start your career.
2) Don’t fall in love with technology for technology’s sake. Look for the relevance and purpose of your idea.
3) Keep a global focus, both when it comes to inspiration and for your own benchmark.
4) Keep your presentation tight and interesting. Show the thought process but don’t overwhelm with details.
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